Case Study · SaaS

212% revenue growth from organic search for a B2B SaaS platform

A product-led SaaS with great retention but weak acquisition. A bottom-funnel comparison content engine plus digital PR took them from 6k to 58k monthly visits and doubled organic-sourced ARR.

SEO · Content Marketing · Link Building London, UK 12 months, scaled to international SEO in year two

+867%

Organic Traffic

6k → 58k monthly visits

+340%

Demo Signups

organic-sourced, monthly

+212%

Organic Revenue

year over year

240+

Referring Domains

from 31 previously

01The Challenge

Quantum SaaS had world-class NPS but only 6k monthly organic visits, almost all branded. Competitors dominated every comparison, alternative and category keyword. Paid acquisition CAC was rising 20% year over year and the board demanded an organic growth engine.

02The Strategy

  • Mapped the entire bottom-funnel landscape: 120 comparison, 'alternatives' and integration keywords prioritized by pipeline value.

  • Built a comparison-content engine: 4 conversion-optimized pages/month with interactive tables, screenshots and schema.

  • Ran data-study digital PR: original industry research that earned 90+ referring domains including two tier-1 tech publications.

  • Rebuilt the blog from company news into a category-authority hub with topic clusters.

03Implementation

A dedicated pod of strategist, two writers and a link specialist shipped 8 content pieces and 10–15 authority links monthly. Quarterly content refreshes kept pages ranking through three core updates. CRO ran on all comparison pages from month 4.

"The transparency sold us — live dashboards, honest forecasts, and results that beat them."
— James Whitfield, Founder, Quantum SaaS

Organic traffic vs monthly leads

  • Leads
  • Traffic
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