Vermeil Skin
Doubled Shopify conversion rate in 12 weeks.
Vermeil Skin had healthy traffic but a stubborn 1.4% CVR. We ran a rigorous test roadmap grounded in heatmaps, session replay and user surveys — landing on a mobile-first PDP redesign that lifted CVR to 2.9%.
Where they were stuck
CVR flat at 1.4% for 6 months despite creative refreshes.
Cart abandonment at 78%.
Slow LCP on PDP (4.6s on mobile).
No structured experimentation program.
How we approached it
Diagnostic
Hotjar heatmaps + 40 user session interviews to identify friction.
PDP Redesign
New above-the-fold: sticky ATC, trust badges, review snippet, bundle offer.
Checkout Optimization
One-page checkout, express pay, address auto-complete.
Experimentation Program
Weekly hypothesis backlog + 2 concurrent tests.
What we shipped
Baseline analytics rebuilt in GA4 with funnel events.
Mobile LCP dropped from 4.6s → 1.9s.
9 A/B tests run, 6 winners shipped.
Bundle offer added to PDP lifted AOV materially.
The numbers over time
Traffic & conversions
Channel contribution
Dashboards & screenshots
What changed
CVR +107% (1.4% → 2.9%) in 12 weeks.
Revenue up 156% at flat traffic.
AOV up 22% via bundle offer.
Cart abandonment reduced from 78% → 61%.
6 winning tests documented and shipped site-wide.
"The CRO work paid for a year of retainer in the first month. Precise, hypothesis-driven, and honest about what didn't work."
Services used in this project
Explore the growth channels behind these results.
Ready to grow? Let's build your pipeline.
Get a free SEO audit, a growth roadmap, and a no-pressure consultation with our senior strategists.