BrightSmile Dental
From invisible to #1 in the Google local pack — across 4 cities.
BrightSmile Dental operated 4 clinics but wasn't ranking in the Maps 3-pack for any of them. We optimized GBP profiles, built local citations, and launched a compliant review generation flow that 5x'd review volume.
Where they were stuck
Zero Maps visibility across 4 cities despite 8+ years in business.
Inconsistent NAP across 90+ directories.
Under 20 reviews per location, no active review flow.
Website not location-segmented.
How we approached it
GBP Optimization
Rebuilt every profile with correct categories, services, photos and weekly posts.
Citation Cleanup
Fixed NAP across 120 directories and built 40 new local citations.
Review Engine
Automated post-appointment SMS asking for reviews, fully compliance-safe.
Location Pages
Launched city-specific service pages with schema markup.
What we shipped
GBP audit + full rebuild across all 4 profiles.
Geo-grid rank tracking deployed for 60 keywords per location.
Review generation SMS flow live in week 3.
12 city-specific blog articles.
Local link building via community sponsorships and press.
The numbers over time
Traffic & conversions
Channel contribution
Dashboards & screenshots
What changed
Top 3-pack in 87% of tracked local keywords.
Calls from GBP up 412% across 4 clinics.
Direction requests up 380% quarter over quarter.
Reviews grew 5x (average rating 4.8★).
New patient bookings up 214%.
"We went from invisible on Maps to owning the local pack in 4 cities. Calls have never been higher."
Services used in this project
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