Axon Analytics (B2B)
$1.9M enterprise pipeline in 4 months via LinkedIn + ABM.
Axon Analytics needed enterprise pipeline fast to hit a Series B milestone. We built a tight ABM motion targeting 340 accounts, combining LinkedIn ads, executive content and personalized outbound.
Where they were stuck
Board pressure to show enterprise pipeline within 90 days.
SDR team burning list without air cover.
No content library speaking to CFO/VP Finance personas.
Attribution invisible — deals credited to 'unknown'.
How we approached it
ABM List
Curated 340 target accounts by ICP fit, tech-stack signals and intent data.
Air Cover
LinkedIn thought leadership + retargeting sequences per persona.
Content Assets
3 gated benchmark reports plus 12 executive briefs.
SDR Enablement
Weekly warm-account lists with engagement scores for outbound.
What we shipped
LinkedIn Matched Audiences and Company Engagement retargeting live in week 1.
3 gated reports produced in weeks 2-6, driving 1,400 MQLs.
Sales-and-marketing alignment via shared HubSpot dashboards.
Attribution rebuilt in HubSpot with self-reported source + touchpoint model.
The numbers over time
Traffic & conversions
Channel contribution
Dashboards & screenshots
What changed
$1.9M pipeline generated in 4 months.
SQLs up 286% vs prior quarter baseline.
CPL reduced 41% on LinkedIn.
3 enterprise deals closed at $180k+ ACV.
Sales cycle shortened by 22 days.
"They generated real enterprise pipeline in under 90 days. Their attribution and reporting is best-in-class."
Services used in this project
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