Halden & Ross Legal
Beat national firms on local intent in 6 months.
Halden & Ross Legal, a boutique UK firm, was buried behind national ad-heavy competitors. We built topical authority through legal guides, secured high-authority press coverage, and dominated 34 high-intent local terms.
Where they were stuck
Outspent by national firms on Google Ads.
Weak topical authority for practice-area terms.
Only 2 backlinks from law-relevant domains.
No content strategy for local intent.
How we approached it
Practice Area Hubs
8 pillar pages covering every practice area with cluster guides.
Local Content
40 city-specific legal guides answering high-intent queries.
Digital PR
Legal commentary secured in Guardian, Telegraph, LawGazette.
GBP + Reviews
Optimized profile + review generation for client-facing partners.
What we shipped
Legal compliance review on every piece of content before publish.
Schema markup for Attorney and LegalService types deployed.
3 press-worthy commentary pieces published monthly.
Internal linking overhaul across 220 URLs.
The numbers over time
Traffic & conversions
Channel contribution
Dashboards & screenshots
What changed
#1 rankings for 34 high-intent legal keywords.
Leads up 540% vs baseline.
Cases signed up 220%.
Cost per lead down 63% (vs paid channel).
18 authoritative backlinks from top-tier UK press.
"Concept Crew Agency turned our small firm into the most visible boutique practice in our region. Every partner has a full calendar."
Services used in this project
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